“Calculating accurate payments for car buyers is nothing new, but are your calculations scientifically perfect? At this year’s NADA Show in Las Vegas, CBT News anchor Jim Fitzpatrick caught up with Rusty West, President and CEO of Market Scan, to discuss the vital importance of matching customers with the very best offerings science can determine.”

“As auto makers continue to scale back on rebates and incentives for consumers, how profitable does that leave the dealer? On this January 2022 episode of Inside Automotive, Jim Fitzpatrick interviews Rusty West, president & CEO of Market Scan Information Systems, to discuss rebates and incentives in the automotive industry.”

The Digital Marketing Strategies Conference is a high-level executive planning event, designed to assist automotive dealers with creating a market-dominating digital marketing strategy for the year ahead. Held annually, this event brings the top thought leaders from the automotive marketing industry to beautiful Napa Valley for an intimate conference experience unlike any other.

Watch below for keynote session: The Artful Combination of Science, Technology, and Data is the Keystone to Modern Retailing, between Brian Pasch, founder of PCG Companies, and Rusty West, CEO & President of Market Scan.

In this CBT News segment, Jim Fitzpatrick interviews Rusty West, President & CEO of Market Scan Information Systems, Brian Pasch, Founder of PCG Companies and Brian Pasch Enterprises, and Alex Snyder, Co-founder, and CEO of FRIKINtech. Their discussion focuses on how Science, Technology and Data are intrinsically connected and must be completely aligned to optimize and improve a consumer’s modern retailing experience.

The only way to provide a consumer an accurate and consistent payment quote, both online and in-store, is to combine all three components: Science, Technology, and Data. However, more often than not, consumers are presented with offers that are flawed due to missing and/or misrepresented information. The experts discuss how to avoid that.

For Immediate Release

Camarillo, Calif., April 2, 2021 – Market Scan Information Systems, Inc., an automotive industry-leading SaaS/PaaS enterprise solutions and data provider, continues to expand its offerings to automotive OEMs, lenders and credit unions.

“As a company, we are entering a very exciting phase. The last year has demonstrated the importance of providing integrated solutions for all stake holders in our industry,” said Rusty West, President and CEO of Market Scan Information Systems, Inc. “As we continue to expand our partnerships with OEMs, lenders and credit unions, we will be dedicating new and additional resources for our enterprise clients. We are committed to ensuring they receive fantastic and unparalleled support to benefit fully from our competencies and business analytics’ solutions”.

As part of the increased focus on providing superior support to OEMs and lenders, Jose Galvan has been promoted to Head of Data Partnerships. In this new role, Jose will be responsible for the development and management of Market Scans’ data partnerships in the United States.

“Given his experience, industry knowledge and particular skillset, I am excited for Jose to take on the newly created position as Head of Data Partnerships, for which he is an ideal fit”, West added. “Jose started out as a Data Analyst for us in 2000 but was promoted several times, culminating in the role of Chief Data Officer. Appointing Jose to this position demonstrates our commitment to successfully expand our collaborations and partnerships with our core enterprise clients“.

During Jose’s tenure as Chief Data Officer, Market Scan developed a highly sophisticated data aggregation and ingestion system and launched the industry’s most complete and complex rebate and incentive matrices for every OEM and their DMAs.

“I have had the great fortune to have been involved in all facets of developing and refining our data management. The database and enterprise solutions we have developed over the past 10 years are truly outstanding and enable our partners, among other things, to optimize their market position with laser-like precision”, said Jose. “I very much look forward to expanding our partnerships; the digital era and todays discerning consumers’ shopping habits and preferences warrant enterprise collaborations and solutions, unlike what we have seen in the past”.

Market Scan’s data and calculation technologies are widely accepted industry-wide as the most complete and reliable, supporting services and solutions across the entire industry ecosystem. The company’s client roster spans the gamut in the automotive industry from “single rooftop” retail stores to industry leaders, including partnerships with General Motors, Dealer Inspire, Roadster, Tekion and FRIKINtech, among others.

To learn more about Market Scan, visit www.marketscan.com

Contacts:

Carsten Preisz
Market Scan Information Systems, Inc.
1-805-823-4266
cpreisz@marketscan.com

About Market Scan

Market Scan is a leading provider of technology and analytical solutions for the automotive industry.  The company’s proprietary technology and analytics mine value from vast amounts of data to enable efficient, frictionless and scientifically accurate transactions.  Market Scan’s solutions facilitate easier, more complete, competitive and accurate results, enabling automotive dealers, lenders and manufacturers and technology companies to provide better products, experiences and profitability to serve customers and gain market share.  For more information, call 800-658-7226 or go to www.marketscan.com

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AFSA (American Financial Services Association) hosts a variety of webinars throughout the year to educate members on some of the most pressing issues that face the financial services industry. The webinars are designed to provide information that will allow AFSA members to more effectively design, develop and implement strategies to ensure their company’s success.

In this webinar, Jenn Reid, Market Scan’s Vice President of Strategic Partnerships, discusses the obstacles and uncertainty the automotive industry has faced over the last 12 months, from the pandemic itself, the rush to implement digital retailing solutions and accommodating the consumer through new and redefined dealership best practices.

Jenn highlights how digital retailing is challenging all stake holders involved – manufacturers, retailers and especially lenders – to provide consumers a consistent experience across the journey, including information that can be used to transact online or in the showroom, which will require engagement and strategies executed much earlier in the process.