The Digital Marketing Strategies Conference is a high-level executive planning event, designed to assist automotive dealers with creating a market-dominating digital marketing strategy for the year ahead. Held annually, this event brings the top thought leaders from the automotive marketing industry to beautiful Napa Valley for an intimate conference experience unlike any other.

Watch below for keynote session: The Artful Combination of Science, Technology, and Data is the Keystone to Modern Retailing, between Brian Pasch, founder of PCG Companies, and Rusty West, CEO & President of Market Scan.

In this CBT News segment, Jim Fitzpatrick interviews Rusty West, President & CEO of Market Scan Information Systems, Brian Pasch, Founder of PCG Companies and Brian Pasch Enterprises, and Alex Snyder, Co-founder, and CEO of FRIKINtech. Their discussion focuses on how Science, Technology and Data are intrinsically connected and must be completely aligned to optimize and improve a consumer’s modern retailing experience.

The only way to provide a consumer an accurate and consistent payment quote, both online and in-store, is to combine all three components: Science, Technology, and Data. However, more often than not, consumers are presented with offers that are flawed due to missing and/or misrepresented information. The experts discuss how to avoid that.

For Immediate Release

Camarillo, Calif., April 2, 2021 – Market Scan Information Systems, Inc., an automotive industry-leading SaaS/PaaS enterprise solutions and data provider, continues to expand its offerings to automotive OEMs, lenders and credit unions.

“As a company, we are entering a very exciting phase. The last year has demonstrated the importance of providing integrated solutions for all stake holders in our industry,” said Rusty West, President and CEO of Market Scan Information Systems, Inc. “As we continue to expand our partnerships with OEMs, lenders and credit unions, we will be dedicating new and additional resources for our enterprise clients. We are committed to ensuring they receive fantastic and unparalleled support to benefit fully from our competencies and business analytics’ solutions”.

As part of the increased focus on providing superior support to OEMs and lenders, Jose Galvan has been promoted to Head of Data Partnerships. In this new role, Jose will be responsible for the development and management of Market Scans’ data partnerships in the United States.

“Given his experience, industry knowledge and particular skillset, I am excited for Jose to take on the newly created position as Head of Data Partnerships, for which he is an ideal fit”, West added. “Jose started out as a Data Analyst for us in 2000 but was promoted several times, culminating in the role of Chief Data Officer. Appointing Jose to this position demonstrates our commitment to successfully expand our collaborations and partnerships with our core enterprise clients“.

During Jose’s tenure as Chief Data Officer, Market Scan developed a highly sophisticated data aggregation and ingestion system and launched the industry’s most complete and complex rebate and incentive matrices for every OEM and their DMAs.

“I have had the great fortune to have been involved in all facets of developing and refining our data management. The database and enterprise solutions we have developed over the past 10 years are truly outstanding and enable our partners, among other things, to optimize their market position with laser-like precision”, said Jose. “I very much look forward to expanding our partnerships; the digital era and todays discerning consumers’ shopping habits and preferences warrant enterprise collaborations and solutions, unlike what we have seen in the past”.

Market Scan’s data and calculation technologies are widely accepted industry-wide as the most complete and reliable, supporting services and solutions across the entire industry ecosystem. The company’s client roster spans the gamut in the automotive industry from “single rooftop” retail stores to industry leaders, including partnerships with General Motors, Dealer Inspire, Roadster, Tekion and FRIKINtech, among others.

To learn more about Market Scan, visit www.marketscan.com

Contacts:

Carsten Preisz
Market Scan Information Systems, Inc.
1-805-823-4266
cpreisz@marketscan.com

About Market Scan

Market Scan is a leading provider of technology and analytical solutions for the automotive industry.  The company’s proprietary technology and analytics mine value from vast amounts of data to enable efficient, frictionless and scientifically accurate transactions.  Market Scan’s solutions facilitate easier, more complete, competitive and accurate results, enabling automotive dealers, lenders and manufacturers and technology companies to provide better products, experiences and profitability to serve customers and gain market share.  For more information, call 800-658-7226 or go to www.marketscan.com

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AFSA (American Financial Services Association) hosts a variety of webinars throughout the year to educate members on some of the most pressing issues that face the financial services industry. The webinars are designed to provide information that will allow AFSA members to more effectively design, develop and implement strategies to ensure their company’s success.

In this webinar, Jenn Reid, Market Scan’s Vice President of Strategic Partnerships, discusses the obstacles and uncertainty the automotive industry has faced over the last 12 months, from the pandemic itself, the rush to implement digital retailing solutions and accommodating the consumer through new and redefined dealership best practices.

Jenn highlights how digital retailing is challenging all stake holders involved – manufacturers, retailers and especially lenders – to provide consumers a consistent experience across the journey, including information that can be used to transact online or in the showroom, which will require engagement and strategies executed much earlier in the process.

For Immediate Release

Consumer interest drops dramatically when showroom offers are just $50 different from what consumer was quoted online

Camarillo, Calif., March 18, 2021 – Market Scan Information Systems, Inc., an industry-leading automotive SaaS / PaaS solutions and data provider, today announced results from a recent consumer survey it completed focused on consumer behavior associated with automotive digital retailing. The survey highlights frustrations, expectations and provides valuable insight on how sales opportunities are lost when payment offers online differ from payments presented at a dealer’s showroom.

Market Scan commissioned an online survey during January, where it polled roughly 200 automotive shoppers on their pain points associated with the digital retailing process. The survey also took a pulse check on how payments and offers are being presented to consumers today.

Price and payment negotiation remain among the most important aspects of the car shopping experience for consumers. The survey showed that nearly half of all respondents (45%) say price and payments matter to them the most.

The disconnect between shopping online and the experience at a dealer showroom remains a major headache for many. In fact, when it comes to online shopping, 49% said they need to restart the entire process when they arrive at the dealership after doing all their homework online, ahead of time. Furthermore, 43% are frustrated that there are still discrepancies between the online offer, and the one they are presented with at the dealership.

Why does this matter? 21% of shoppers say they begin to lose trust in their dealer when the discrepancy between the online offer and showroom offer is $50 or less per month. In parallel, 21% said they will actually walk away from the deal if the discrepancy is $50 or less per month and 48% said they will walk if the difference is less than $75 per month.

Dealers should recognize that this does not mean technology will force a race to the bottom. In fact, consumers said they may be willing to pay a little extra for the convenience of a true online shopping experience. Just over a third (34%) said they would sacrifice a little negotiating power to offset additional costs required for an ideal online shopping process that transitions seamlessly to the showroom experience.

“Prompted by COVID-19, digital retailing proficiency has become a must and an integral part of automotive retailing”, said Rusty West, President and CEO of Market Scan. “Dealers now must have an omni-channel presence and it is imperative that they provide consumers payment transparency and consistency throughout the entire journey. The survey results emphasize the importance of providing a scientifically perfect solution for any conceivable automotive transaction. When science, technology, data and automotive insight are applied correctly, it enables manufacturers, lenders, and retailers to provide consumers a frictionless, modern retailing experience – both online and in the dealer sales showrooms. And when that happens, everyone wins.”

To learn more about Market Scan, visit www.marketscan.com

Press Contact:

John Sternal
Merit Mile
jsternal@meritmile.com
O – 561-362-8888
C – 954-592-1201

About Market Scan

Market Scan is a leading provider of technology and analytical solutions for the automotive industry.  The company’s proprietary technology and analytics mine value from vast amounts of data to enable efficient, frictionless and scientifically accurate transactions.  Market Scan’s solutions facilitate easier, more complete, competitive and accurate results, enabling automotive dealers, lenders and manufacturers and technology companies to provide better products, experiences and profitability to serve customers and gain market share.  For more information, call 800-658-7226 or go to www.marketscan.com.

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We are very pleased that we won at the 2021 AWA’s (Automotive Website Awards) and were acknowledged within the Digital Retailing category with the “Rising Star” award for our mDrive 2.0 platform.

The AWA’s were created in 2008 to recognize the best vendors in automotive digital marketing. Since then, the AWA’s have become a benchmark in the automotive industry for recognizing innovative products in digital retailing, marketing automation, sales process, dealer websites, online merchandising, fixed operations, social media, and more. The AWA Review of mDrive 2.0 focuses on how the mDrive 2.0 app literally puts digital retailing in the hands of the dealership sales staff and answers two customer questions: “What can I drive?”, and “What are my payments?”. The flexibility of mDrive 2.0 enables any retailer to integrate the product module into their retailing solution.

WATCH THE PRODUCT REVIEW BY THE BPE
| RESEARCH TEAM