Market Scan Appoints Damon Bennett as Vice President of Business Development and Deanna VanderYacht as Director of Business Development

Market Scan Appoints Damon Bennett as Vice President of Business Development and Deanna VanderYacht as Director of Business Development

Damon Bennett

For Immediate Release

Automotive industry executives with proven track records join Market Scan to lead continued growth of
Market Scan’s Enterprise Solutions<

Camarillo, Calif. November 12, 2020–Damon Bennett today was named Vice President of Business Development and Deanna (DeeDee) VanderYacht was named Director of Business Development for Market Scan Information Systems, Inc., an automotive industry-leading SaaS / PaaS solutions and data provider. In these new positions, Bennett and VanderYacht will help realize Market Scan’s enterprise solutions’ growth strategies.

“Damon and DeeDee are two great additions to the Market Scan family,” said Rusty West, Co-founder and President of Market Scan. “We are experiencing an amazing period of growth and our enterprise solutions are in very high demand. Recent partnerships include Automotive News, Tekion, several OEMs and industry leaders, including General Motors, Hyundai, Experian, Ally Financial and U.S. Bank. To help us manage this growth phase and map out strategy for future growth, we are excited to bring Damon and DeeDee onboard. Their longstanding and successful track record in various automotive sales and business development roles add both credence and significant executive sales experience to our team. They will work closely with Jenn Reid, Market Scan’s Vice President of Strategic Partnerships, and further bolster Market Scan’s leadership position in the automotive space.”

“Anyone who is part of the automotive industry knows that our business is a relationship business,” said Bennett. “I look forward to working with the Market Scan team to help develop and grow these relationships. I am particularly excited to partner with Jenn Reid. Ultimately, our goal is to expand the Market Scan footprint to empower even more retailers, Lenders, OEMs and industry partners be as successful as possible.”

“I am very proud to join Market Scan,” said VanderYacht. “Market Scan has managed to solidify its position as an authority in the market at a time of unprecedented change and disruption. This is underscored by their impressive performance and growth. I very much look forward to working with Jenn and Damon to further this growth through strategic partnerships. It is evident Market Scan’s enterprise solutions address many challenges and problems facing a great number of companies in automotive.”

Bennett is a senior automotive industry professional with a longstanding and successful track record in various sales and business development roles. Throughout his 25-year career, he has managed and driven business for organizations such as NADAguides.com, Kelley Blue Book, and Cox Automotive. Most recently, Bennett served as Senior Director of Syndication at Cox Automotive, where he was responsible for leading, supporting, and developing data syndication partnerships for Kelley Blue Book and Autotrader.

VanderYacht joined Kelley Blue Book in 2007. In her twelve years at Cox Automotive, she held several roles in sales and business development, most recently as the Director of Syndication. In this role, she oversaw an operational overhaul, creating processes that dramatically increased sales efficiency and profitability, driving double-digit growth in each of the last five years.

To learn more about Market Scan, visit www.marketscan.com

Contacts:

Carsten Preisz

Market Scan Information Systems, Inc.

1-805-823-4266

cpreisz@marketscan.com

About Market Scan

Market Scan is a leading provider of technology and analytical solutions for the automotive industry.  The company’s proprietary technology and analytics mine value from vast amounts of data to enable efficient, frictionless and scientifically accurate transactions.  Market Scan’s solutions facilitate easier, more complete, competitive and accurate results, enabling automotive dealers, lenders and manufacturers and technology companies to provide better products, experiences and profitability to serve customers and gain market share.  For more information, call 800-658-7226 or go to www.marketscan.com

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DeeDee VanderYacht

For additional information, articles or interviews please contact:
Market Scan at info@marketscan.com

Market Scan was founded in 1988 by Father-Son team Russell and Rusty West with a single vision: build a world-class desking platform to fit every customer’s financing and leasing needs like a driving glove while returning the highest profit margin possible to the dealership.

© 2019 All rights reserved.
Market Scan Information Systems, Inc.

 

Market Scan Enters Data and Calculation Technology Solutions Agreement with General Motors

Market Scan Enters Data and Calculation Technology Solutions Agreement with General Motors

For Immediate Release

Market Scan® Enters Data and Calculation Technology Solutions Agreement with General Motors

Market Scan supplying industry data and payment calculation technology to enhance GM’s Shop.Click.Drive digital retailing platform

Camarillo, Calif. Nov. 2, 2020– Market Scan Information Systems, Inc., an industry-leading automotive solutions and data provider, today announced it will integrate with GM’s “Shop.Click.Drive” Digital Retailing platform. Shop.Click.Drive will be powered with Market Scan’s mScanAPI solution – the automotive industry’s leading database and payment calculation technology.

“We are honored General Motors recognized that our data, technology and solutions can help enhance the Shop.Click.Drive shopping experience”, said Market Scan President and co-Founder, Rusty West.” “We are excited to work with such an iconic company as General Motors. We commend GM for having the insight and vision to provide their dealerships and consumers with solutions that usher in a new era in automotive retail.”

Market Scan offers unique and proprietary software, data, analytics and calculation technology. Market Scan is the only company that electronically tracks all the data in the five critical sectors of the market – manufacturer, lender, dealer, municipality and consumer.

Shop.Click.Drive is GM’s tool for providing a simple way to purchase or lease a Chevrolet, Buick, GMC or Cadillac vehicle online. Shop.Click.Drive enables consumers to model payments, personalize their vehicles, request a test drive, apply for credit, get a value for their trade, and other services online. And at the end of the simple, online process, buyers can have their vehicle prepped and delivered to their home through participating dealers, where available.

“GM has been continuously improving Shop.Click.Drive to make it the best online shopping experience in the industry and the simplest possible way to purchase or lease a new or used Chevrolet, Buick, GMC or Cadillac vehicle online,” said Ed Vogt, director eCommerce for GM’s Customer Experience organization. “Integrating Market Scan’s mScanAPI solution will help us deliver payment and pricing information available to our customers and give our dealers an even more powerful tool to enhance the shopping, purchasing and delivery experience.”

The ongoing coronavirus pandemic heightened the convenience and importance of Shop.Click.Drive to GM, its dealers and vehicle shoppers. GM reported that its dealers have found a nearly five-fold increase in the number of leads in 2020 from Shop.Click.Drive, and the company has consistently cited the online tool as a key to its strong results in the marketplace.

“Today’s consumers expect immediacy, transparency, consistency, selection, and pricing & payment accuracy, said Market Scan’s Rusty West. “Similarly, dealerships are desperate for the tools and solutions to help them deliver such an experience. The opportunity to collaborate and work with GM and to bring real improvements for dealers and consumers is extremely exciting for us.”

To learn more about Market Scan, visit www.marketscan.com

Contacts:

Carsten Preisz
Market Scan Information Systems, Inc.
1-805-823-4266
cpreisz@marketscan.com

About Market Scan

Market Scan is a leading provider of technology and analytical solutions for the automotive industry.  The company’s proprietary technology and analytics mine value from vast amounts of data to enable efficient, frictionless and scientifically accurate transactions.  Market Scan’s solutions facilitate easier, more complete, competitive and accurate results, enabling automotive dealers, lenders and manufacturers and technology companies to provide better products, experiences and profitability to serve customers and gain market share.  For more information, call 800-658-7226 or go to www.marketscan.com

 

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For additional information, articles or interviews please contact:
Market Scan at info@marketscan.com

Market Scan was founded in 1988 by Father-Son team Russell and Rusty West with a single vision: build a world-class desking platform to fit every customer’s financing and leasing needs like a driving glove while returning the highest profit margin possible to the dealership.

© 2019 All rights reserved.
Market Scan Information Systems, Inc.

 

Market Scan and FRIKINtech’s partnership facilitates Prestige Volvo developing and delivering a completely transformed retail experience

Market Scan and FRIKINtech’s partnership facilitates Prestige Volvo developing and delivering a completely transformed retail experience

Frikintech Logo

For Immediate Release

COVID-19 has challenged Automotive Retailers to reinvent and realign their businesses. Those who are willing to adopt to the new market conditions are literally revolutionizing automotive sales with modern technology.

 

Camarillo, Calif., September 17, 2020 – The COVID-19 pandemic has proven to be disruptive in unimaginable ways. Initially, as society slipped into idle mode, retail in general – and automotive retailing, in particular – was brought to a complete standstill. Prompted by most state governments issuing restrictive and limiting guidelines, dealers were forced into near lock-down mode, consumers took their interest online. However, many dealers soon realized that consumers still had an interest in being able to shop, purchase, and even take delivery, without setting foot in a dealership. A more “Amazon-like” shopping experience is preferred – seamless, transparent, competitive, online and easy. Dealers who are able to adapt to these new market conditions stand a good chance of winning over the hearts and minds of discerning consumers.

One dealer in this category is Prestige Volvo in New Jersey. When COVID hit, New Jersey was shut down and Principal Matthew Haiken was forced to lay off the sales department. At that time, Haiken had an online presence mostly designed to create interest and inquiries. However, Haiken realized that he had an opportunity to continue to operate by transforming his business into “an internet dealership”, fully set up to accommodate sales transactions. He turned to FRIKINtech to help him in this endeavor. FRIKINtech’s lead-generation service, coupled with their illumiQUOTE technology, enabled Haiken’s trained customer service staff to move a consumer through the online process and provide Penny-Certain accurate payment quotes, that were VIN-specific and transaction-able.

“COVID-19 presented a challenge for every dealer in automotive retailing”, said Matthew Haiken. “When your sales showroom and the manner in which you do almost all of your sales get shut down, you can feel sorry for yourself or realize this is a massive opportunity. Being a small but nimble business, driven by creativity and a willingness to reinvent our business model – and how we actually accommodate clients – were key drivers. Couple that with the cutting edge technology and solutions that FRIKINtech and Market Scan offer and you have a powerful recipe. Objectively, we’re simply providing the consumers with the experience they have been looking for all along. Being the No. 1 volume dealer in the country, with 100% of deliveries taking place at the customers’ homes, would have been an absurd notion a year ago – but that’s the new normal for us.”

Alex Snyder, FRIKINtech Co-Founder and CEO added: “Matthew makes technology work for him. By centralizing the conversation on payments, and working with the customer in the same tool, Matthew’s team grew engagement beyond everyone’s wildest expectations.  Moving deals from the illumiQUOTE experience into Market Scan’s mDesking is totally seamless and empowers Prestige Volvo to be far more creative in making deals happen whether the customer is in the showroom or when they were forced to buy from home.”

“We are excited to see how Market Scan’s mScanAPI technology and mDesking solution work in tandem with what FRIKINtech offers”, said Rusty West, Co-founder and President of Market Scan. “We have seen a gradual, but slow change in retailing over the past 2 decades. COVID-19 has changed everything overnight. With consumers’ expectations much higher than ever before, they are driving the necessary changes in digital, modern retailing to create a new normal. This change presents a paradigm challenge for dealers who embrace or resist digital retailing: they will fail, survive or thrive. It is obvious that Matthew and Prestige are fully committed to digital retailing, and it’s great to see them thrive in doing so”.

To learn more about Prestige Volvo, visit www.prestigevolvo.com

To learn more about FRIKINtech, visit www.frikintech.com

To learn more about Market Scan, visit www.marketscan.com.

 

Contact:

Carsten Preisz
Market Scan Information Systems, Inc.
1-805-823-4266
cpreisz@marketscan.com

 

Christine Plunkett
FRIKINtech christine@frikintech.com

 

About FRIKINtech

FRIKINtech is short for FRIKTIONLESS technologies and removes friction between dealers and their customers by getting the question of “how much?” out of the way immediately.  Integrated into the dealer’s CRM and websites, dealers are rewarded with knowledge of their customers’ motivations while customers receive the transparency they always craved.  It creates engagement, and those who are engaged buy cars.

You can experience the magic for a promotional $199 first month with a guaranteed lift of 30% in customer engagement in that first month, for dealers who take a demo in September 2020.  For more information call 833-FRIKIN-T or visit www.frikintech.com.

 

 

About Market Scan

Market Scan is a leading provider of technology and analytical solutions for the automotive industry.  The company’s proprietary technology and analytics mine value from vast amounts of data to enable efficient, frictionless and scientifically accurate transactions.  Market Scan’s solutions facilitate easier, more complete, competitive and accurate results, enabling automotive dealers, lenders and manufacturers and technology companies to provide better products, experiences and profitability to serve customers and gain market share.  For more information, call 800-658-7226 or go to www.marketscan.com.

 

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For additional information, articles or interviews please contact:
Market Scan at info@marketscan.com

Market Scan was founded in 1988 by Father-Son team Russell and Rusty West with a single vision: build a world-class desking platform to fit every customer’s financing and leasing needs like a driving glove while returning the highest profit margin possible to the dealership.

© 2019 All rights reserved.
Market Scan Information Systems, Inc.

 

Webinar Discussing the Importance of Digital Retailing by Rusty West

Automotive retailing in a time of disruption has been turned upside down. COVID-19 has challenged dealers to give digital retailing highest priority. In order for dealers to win the customers’ business, it is now a fundamental necessity to master digital retailing – for a dealer to be able to stay in business.

This webinar will demonstrate how Market Scan’s Digital Retailing solutions can help dealers improve their customer’s car buying experience immediately, including minimizing the time a consumer needs to spend in a dealership – if at all. Consumers want a “clicks-to-bricks” car buying experience, which is consistent online and in-the-store. We will share how to eliminate the current disconnect between quotes shoppers receive online versus what is quoted to them in the showroom.

We will discuss how, when friction points are reduced during the car buying experience, dealers and consumers win. Speed, clarity and transparency during every step in the process – from shopping to trade in, price negotiation to financing – add to the value a retailer brings to the car buying experience, especially when the consumers spend less time in the dealership than what they have experienced before.

Coronavirus Causes Disruption and Accelerates Need for Automotive Digital Retailing Proficiency

For decades, little has changed in the way dealerships sell cars to consumers. Conversely, advances in technology have dramatically changed the way consumers by everything else.  eBay, Amazon and a plethora of other on-line portals enable us to purchase just about anything we desire from the comfort of our home.  Consumers have become sophisticated and accustomed to the ease by which technology enables providers of services to deliver experiences with instant gratification.  Most consumers want a car buying experience that is consistent online and in-store.  Unfortunately, that rarely happens.

Overnight, the coronavirus has accelerated the need for automotive retailers to become proficient in digital retailing.  It is no longer relevant or sufficient to have an ad-hoc online presence.  In order for dealers to thrive in today’s environment, they must provide a consistent, transparent and easy method for their customers to buy their products.

In this though-provoking, Digital Dealer hosted webinar, Market Scan Co-founder and President Rusty West discusses how dealerships can embrace existing technology to improve and individualize the consumer’s car buying experience, both online and in-dealership.