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A convergence of new technologies, new entrants, and more innovation on the way are speeding up the digital transformation occurring within retail automotive. Every link in the chain, from dealers and manufacturers to lenders and solutions developers, is trying to adapt successfully.

In this thought-provoking paper, Rusty West, President and Co-Founder of Market Scan Information Systems, Inc., lays out the five facts of the digital transformation and what they mean for you.

  • Big Data without science is just noise
  • Those widgets won’t carry the day (and they may make things worse)
  • Stepping back is the first step forward
  • The Journey must be made with partners who “get it.”
  • The Consumer will drive change

Learn how to successfully navigate this important transformation.

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