Damon Bennett

For Immediate Release

Automotive industry executives with proven track records join Market Scan to lead continued growth of
Market Scan’s Enterprise Solutions<

Camarillo, Calif. November 12, 2020–Damon Bennett today was named Vice President of Business Development and Deanna (DeeDee) VanderYacht was named Director of Business Development for Market Scan Information Systems, Inc., an automotive industry-leading SaaS / PaaS solutions and data provider. In these new positions, Bennett and VanderYacht will help realize Market Scan’s enterprise solutions’ growth strategies.

“Damon and DeeDee are two great additions to the Market Scan family,” said Rusty West, Co-founder and President of Market Scan. “We are experiencing an amazing period of growth and our enterprise solutions are in very high demand. Recent partnerships include Automotive News, Tekion, several OEMs and industry leaders, including General Motors, Hyundai, Experian, Ally Financial and U.S. Bank. To help us manage this growth phase and map out strategy for future growth, we are excited to bring Damon and DeeDee onboard. Their longstanding and successful track record in various automotive sales and business development roles add both credence and significant executive sales experience to our team. They will work closely with Jenn Reid, Market Scan’s Vice President of Strategic Partnerships, and further bolster Market Scan’s leadership position in the automotive space.”

“Anyone who is part of the automotive industry knows that our business is a relationship business,” said Bennett. “I look forward to working with the Market Scan team to help develop and grow these relationships. I am particularly excited to partner with Jenn Reid. Ultimately, our goal is to expand the Market Scan footprint to empower even more retailers, Lenders, OEMs and industry partners be as successful as possible.”

“I am very proud to join Market Scan,” said VanderYacht. “Market Scan has managed to solidify its position as an authority in the market at a time of unprecedented change and disruption. This is underscored by their impressive performance and growth. I very much look forward to working with Jenn and Damon to further this growth through strategic partnerships. It is evident Market Scan’s enterprise solutions address many challenges and problems facing a great number of companies in automotive.”

Bennett is a senior automotive industry professional with a longstanding and successful track record in various sales and business development roles. Throughout his 25-year career, he has managed and driven business for organizations such as NADAguides.com, Kelley Blue Book, and Cox Automotive. Most recently, Bennett served as Senior Director of Syndication at Cox Automotive, where he was responsible for leading, supporting, and developing data syndication partnerships for Kelley Blue Book and Autotrader.

VanderYacht joined Kelley Blue Book in 2007. In her twelve years at Cox Automotive, she held several roles in sales and business development, most recently as the Director of Syndication. In this role, she oversaw an operational overhaul, creating processes that dramatically increased sales efficiency and profitability, driving double-digit growth in each of the last five years.

To learn more about Market Scan, visit www.marketscan.com


Carsten Preisz

Market Scan Information Systems, Inc.



About Market Scan

Market Scan is a leading provider of technology and analytical solutions for the automotive industry.  The company’s proprietary technology and analytics mine value from vast amounts of data to enable efficient, frictionless and scientifically accurate transactions.  Market Scan’s solutions facilitate easier, more complete, competitive and accurate results, enabling automotive dealers, lenders and manufacturers and technology companies to provide better products, experiences and profitability to serve customers and gain market share.  For more information, call 800-658-7226 or go to www.marketscan.com


DeeDee VanderYacht

For additional information, articles or interviews please contact:
Market Scan at info@marketscan.com

Market Scan was founded in 1988 by Father-Son team Russell and Rusty West with a single vision: build a world-class desking platform to fit every customer’s financing and leasing needs like a driving glove while returning the highest profit margin possible to the dealership.

© 2019 All rights reserved.
Market Scan Information Systems, Inc.

Share This