Automaker Incentives, Including the Goofy and Arcane, Run Gamut
It was an automaker’s customer incentive to die for.
Fiat Chrysler until recently dangled out a live-bait lure to National Funeral Directors Assn. members.
“Undertakers got a $500 rebate” for buying a Chrysler, recalls Rusty West, president of Market Scan, an information technology company specializing in auto retailing data collection.
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