Select Page

Automaker Incentives, Including the Goofy and Arcane, Run Gamut

“There are billions of dollars of rebates out there,” says Rusty West whose company, Market Scan, tracks them all.

Steven Finlay | Feb 22, 2019


It was an automaker’s customer incentive to die for.

Fiat Chrysler until recently dangled out a live-bait lure to National Funeral Directors Assn. members.

“Undertakers got a $500 rebate” for buying a Chrysler, recalls Rusty West, president of Market Scan, an information technology company specializing in auto retailing data collection.


For additional information, articles or interviews please contact:
Market Scan at

Market Scan was founded in 1988 by Father-Son team Russell and Rusty West with a single vision: build a world-class desking platform to fit every customer’s financing and leasing needs like a driving glove while returning the highest profit margin possible to the dealership.

© 2019 All rights reserved.
Market Scan Information Systems, Inc.

Share This