Automaker Incentives, Including the Goofy and Arcane, Run Gamut

“There are billions of dollars of rebates out there,” says Rusty West whose company, Market Scan, tracks them all.

Steven Finlay | Feb 22, 2019


It was an automaker’s customer incentive to die for.

Fiat Chrysler until recently dangled out a live-bait lure to National Funeral Directors Assn. members.

“Undertakers got a $500 rebate” for buying a Chrysler, recalls Rusty West, president of Market Scan, an information technology company specializing in auto retailing data collection.


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Market Scan was founded in 1988 by Father-Son team Russell and Rusty West with a single vision: build a world-class desking platform to fit every customer’s financing and leasing needs like a driving glove while returning the highest profit margin possible to the dealership.

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