Coronavirus Causes Disruption and Accelerates Need for Automotive Digital Retailing Proficiency

For decades, little has changed in the way dealerships sell cars to consumers. Conversely, advances in technology have dramatically changed the way consumers by everything else.  eBay, Amazon and a plethora of other on-line portals enable us to purchase just about anything we desire from the comfort of our home.  Consumers have become sophisticated and accustomed to the ease by which technology enables providers of services to deliver experiences with instant gratification.  Most consumers want a car buying experience that is consistent online and in-store.  Unfortunately, that rarely happens.

Overnight, the coronavirus has accelerated the need for automotive retailers to become proficient in digital retailing.  It is no longer relevant or sufficient to have an ad-hoc online presence.  In order for dealers to thrive in today’s environment, they must provide a consistent, transparent and easy method for their customers to buy their products.

In this though-provoking, Digital Dealer hosted webinar, Market Scan Co-founder and President Rusty West discusses how dealerships can embrace existing technology to improve and individualize the consumer’s car buying experience, both online and in-dealership.

 

White Paper: The Five Facts of the Digital Transformation and What They Mean for You

White Paper: The Five Facts of the Digital Transformation and What They Mean for You

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A convergence of new technologies, new entrants, and more innovation on the way are speeding up the digital transformation occurring within retail automotive. Every link in the chain, from dealers and manufacturers to lenders and solutions developers, is trying to adapt successfully.

In this thought-provoking paper, Rusty West, President and Co-Founder of Market Scan Information Systems, Inc., lays out the five facts of the digital transformation and what they mean for you.

  • Big Data without science is just noise
  • Those widgets won’t carry the day (and they may make things worse)
  • Stepping back is the first step forward
  • The Journey must be made with partners who “get it.”
  • The Consumer will drive change

Learn how to successfully navigate this important transformation.

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